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Guide of Good Practices and Recommendations for the Regional Tourism Development

In the Baltic Sea Region (BSR), the fishery sector has traditionally been important in terms of employment, social life and regional identity. In the frame of the AQUAFIMA project the partners have focussed on different aspects regarding the tourism development opportunities for coastal regions based on fisheries and aquaculture. Different study reports and surveys to the following topics were conducted: the economic value created by recreational fishing tourism activities, water quality in tourism regions influenced by aquaculture and presentation of aquaculture in aquaria and maritime museums. Main results are presented here in this report: Guide of good practices and recommendations

Recommendations for Branding and Promotion of Aquaculture Products

The interest in tracing the origin of food products combined with detailed information about healthy and nutritious components is quickly increasing among modern consumers. If they know where and how farmed fish was produced and perceive it as a regional product of high quality, then the whole sector will benefit. This survey provides an overview of the promotion of aquaculture products in Norway and Turkey - regions where these products are more known and accepted than in the Baltic Sea Region (BSR). Moreover, the current situation of promotion of aquaculture products in Estonia and Mecklenburg-West Pomerania/Germany is illustrated. Finally, the report includes recommendations for branding and promotion of aquaculture products in the BSR. The survey can be downloaded here: Recommendations for branding and promotion

Study on Regional Employment Potentials of Aquaculture

In regions which have or have had a high level of employment in the fishery sector, aquaculture and fish farming could be a source of new jobs and create long term secure employment. Additionally, regional aquaculture is a good tool to ensure a high standard in food security. Therefore, within this study report the AQUAFIMA project provides an analysis on the actual status and potentials of employment in the sector of aquaculture in some regions of four neighbouring countries: Germany (Mecklenburg-West Pomerania), Poland (West Pomeranian / Zachodniopomorskie and Pomeranian / Pomorskie / Voivodships), Latvia and Estonia. It has been investigated that the best employment potentials are given in the field of fish processing from fishery (seasonal depending on fish species) or aquaculture (all-season) in Germany and in Poland. The overall study is accessible here: Regional employment potentials of aquaculture

The Role of Aquaculture in Fish Supply Chains

The purpose of the report is to investigate where the states along the Baltic Sea sell the aquaculture products and to disclose how the marked can develop. The recent report shows significant differences between countries. Carp is produced only in some countries and primarily for domestic production. Trout, on the other hand, is almost universally cultivated, but exports are poorly developed. Norwegian experiences with salmon hold useful lessons for all producers. The report is based on national statistics and interviews with the main actors involved in the business, from fish farmers to retailers. The information was compiled into country profiles describing the marketing channels for current aquaculture production and options to develop the market and supply chain in the future. The report also includes suggestions on how the market for farmed fish should develop in the countries around the Baltic Sea. The report can be downloaded here: Aquaculture in fish supply chains

Exhibition “Regional Fish by Aquaculture”

The exhibition was developed to inform consumers about the importance of aquaculture. Besides some general information about fish as a healthy food and aquaculture the exhibition provides also an overview of the certification and labels for aquaculture products. In July and August 2013 Klaipeda University presented the exhibition at the different occasions in Lithuania and welcomed about 500 visitors. In September and October the exhibition was shown in the Meeresmuseum in Stralsund. The opening on the 4 September was connected to a dialog board “Fisheries & Aquaculture - Chances and Risks in the Baltic Sea” organised by EUCC-D, State Development Cooperation Mecklenburg-Vorpommern and Meeresmuseum. About 120 participants took part in the event and discussed with scientists and experts the current status and future perspectives of this maritime sector. Exhibition roll-ups and the flyer in German and Lithuanian can be downloaded here.

Exhibition roll ups

German flyer

Lithuanian flyer